Choose your tempo, audio and atmosphere
A handful of choices sit between your photos and a finished video. None takes long, and together they decide whether it feels like a tour or a scroll-stopper.
Start with the format
Vertical 9:16 is for Instagram, TikTok, Facebook stories and reels. Horizontal 16:9 is for YouTube, LinkedIn, your website and the Facebook feed. Decide where the video is going first, because everything after this follows from it.
Pick the tempo
The pace changes what the same footage is. Three options:
- Tour lingers on each room. The pace for showing a property in detail, and the one that carries a voice-over best.
- Quick Highlights changes scene roughly every two and a half seconds. Fast enough for a feed, slow enough to take a room in. A good default for Facebook and Instagram.
- Hyper gives about one second per scene, built for the speed of TikTok.
Hyper has no voice-over and no subtitles.
At one second per scene there is no room for either. If your video needs narration, or has to work on a muted screen, choose Quick Highlights or Tour.
Set the subtitles and the voice
Most property video is watched with the sound off, so subtitles are usually the right call. Leave them on unless the video has no narration at all. Then pick the voice-over language, the voice, and the dialect where the language has more than one.
Play a sample before you commit. The difference between two voices reading the same script is bigger than it looks on paper, and it is the fastest thing to get wrong.
Eleven languages.
Dutch, English, French, German, Spanish, Polish, Portuguese, Danish, Italian, Swedish and Norwegian, each with its own voices. In a bilingual market, a second version costs you one more render.
Choose the music, then check it against the tempo
Pick a background track and preview it. Tempo and soundtrack pull on each other: a calm track under Hyper feels wrong, an upbeat one under Tour feels rushed. If the track is not sitting right, go back a step and move the pace rather than settling for it.
Set the atmosphere
The last choice is light. Photos shot on a grey afternoon do not have to stay grey.
- No enhancement keeps your photos exactly as they are. This is the default.
- Daylight gives clean, even daylight, inside and out. The one to reach for when the shoot day was overcast.
- Cozy simulates golden hour, warm and inviting. Right for a character property or a winter listing.
- Showroom makes everything bright and crisp. Strongest indoors, where it gives a fresh, clean feel.
If the photos came out flat, this is not optional.
Grey light is the single thing viewers read as amateur before they have taken in a single detail.